Scrambling to keep people reaching for yogurt and breakfast cereal, General Mills and other packaged good manufacturers are trying to find new ways to compete as sales slump. General Mills holds its fourth quarter earnings call this morning before the bell. Click the audio player above to hear the full story. 

Take a stroll down the cereal aisle at your local grocery store, and check out the Lucky Charms. General Mills, the cereal’s maker, has an attention-grabbing promotion right now: It’s giving away 10,000 boxes with nothing but those brightly colored marshmallow pieces inside. It raises health and nutrition issues, and also points to some serious […]

Fulton Beer and Wheaties are teaming up to bring you breakfast with a higher than usual alcohol content level.

Sales in Kellogg's cereal have dropped due to healthier eating habits.

Kellogg's slashed 7 percent of its workforce to grow profits, and it plans to market more to older consumers.