Marketplace®

Daily business news and economic stories

Kellogg’s has a cereal problem

Sales in Kellogg's cereal have dropped due to healthier eating habits.

Kellogg’s, maker of Froot Loops, Apple Jacks and Corn Flakes, could be drying up.

Americans aren’t buying cereal like they used to. And that’s led to a sales slump: Profits were down 16 percent last quarter.

Another factor is that cereals like Special K used to be popular because they were low-calorie. Now, however, Kellogg’s CEO says Americans have become more interested in foods that are “more nutritious.”

Related Topics

Collections:

Latest Episodes

View All Shows
  • Marketplace Tech
    an hour ago
    11:03
  • Marketplace
    12 hours ago
    25:19
  • Make Me Smart
    18 hours ago
    19:00
  • Marketplace Morning Report
    21 hours ago
    6:55
  • This Is Uncomfortable
    3 days ago
    56:05
  • Million Bazillion
    24 days ago
    32:45