Turner Broadcasting, the parent company of CNN, recently unveiled a “courageous” new plan for funding the news; they’ll let advertisers pay for stories about themselves. It’s a controversial business model that has been adopted by multiple news agencies in the wake of the recession.

Soon, branded media will be available on multiple platforms: TV, the web and Snapchat. CNN is no stranger to branded content, but now production will be managed entirely in-house. 

Marketplace’s Adriene Hill talks with Molly Wood about the potential impact that the recent announcement could have on the way you get the news. Click play above to hear their conversation.

Can you tell the difference between an ad and “real” news? Find out by taking our quiz below: