According to the mobile analytics firm Flurry, mobile use arount the world in 2013 increased by 115 percent over the previous year. 

While music, games, news and other factors all played a role in the growth, messaging turned out to be the bulk of what drove the spike in increased usage. 

But surprisingly, text messaging actually decreased for the first time. That’s because people are starting to use different services to communicate — ones that are cheaper or more fun to use. 

Lindsey Turrentine, editor-in-chief of reviews at CNET, joins Marketplace Tech host Ben Johnson to discuss why messaging apps are becoming more popular.