Marketplace®

Daily business news and economic stories

Despite Internet, Yellow Pages multiply

Now that just about every business' phone number and information is available online, the Yellow Page volumes in our home rarely get touched….

Now that just about every business’ phone number and information is available online, the Yellow Page volumes in our home rarely get touched. Because of where we live in Los Angeles, we get several different copies zoned for particular neighborhoods left on our doorstep. Some of them go straight to the recycling bin.

Apparently, according to an Associated Press report, ours is not the average American family:

Last year, Yellow Pages publishers logged roughly $16.8 billion in revenue. That figure is on pace to rise to $17.2 billion this year, and $17.6 billion in 2009, according to [Simba Information, a Stamford, Conn.-based media research company] . . . .

And while other advertising-driven businesses — particularly newspapers and magazines — have been struggling as their readers and advertisers migrate to the Internet, the old-fashioned printed copy remains king in the Yellow-Pages business.

A usage study conducted by statistical research firm Knowledge Networks/SRI estimates that Americans referred to print Yellow Pages advertisements 13.4 billion times last year, compared with 3.8 billion online listings.

The story says the Yellow Pages business has been so good that there are now two phone books published for every person in the United States.

Related Topics

Latest Episodes

View All Shows
  • Marketplace Tech
    an hour ago
    11:03
  • Marketplace
    12 hours ago
    25:19
  • Make Me Smart
    18 hours ago
    19:00
  • Marketplace Morning Report
    21 hours ago
    6:55
  • This Is Uncomfortable
    3 days ago
    56:05
  • Million Bazillion
    24 days ago
    32:45