Marketplace®
Every story is an economic story

This final note today . . .

I'll admit I'm sort of a minimalist when it comes to my cell phone. I haven't got any special ringtones, which makes me a bad consumer in the eyes of the wireless industry.

Only about 10 percent of cell phone users buy ringtones today. That is still enough to amount to a $3 billion industry, but according to a Reuters story I saw today, there’s a plan to improve on that.

And it starts with tunes like this ditty.

[ Ringtone: Smoke on the Water, Deep Purple ]

That’s Deep Purple, in case you didn’t recognize it. Turns out classic rock ringtones are one of the fastest-growing segments in the mobile music biz. Verizon even bought the rights to all of Jimi Hendrix’s work.

Sadly, Led Zeppelin has yet to license its catalog.

— Kai Ryssdal

Latest Episodes

View All Shows
  • Marketplace
    12 hours ago
    25:26
  • Marketplace Morning Report
    18 hours ago
    6:31
  • Marketplace Tech
    a day ago
    7:34
  • Million Bazillion
    2 days ago
    30:57
  • This Is Uncomfortable
    7 days ago
    28:44
  • Make Me Smart
    4 months ago
    24:33