Three small businesses weigh in on the pandemic holiday season
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It’s been a holiday season like no other in recent memory. And while some analysts are optimistic about retail sales over the last few weeks, what’s it been like for the business owners actually making those sales?
Irene Kesselman, Ali Cat Toys and Books, Carrboro, North Carolina
“I’ve just looked at December, and we were down a little bit. Not as much as I thought we would be, and I think, compared to other stores, I consider myself very fortunate. I think it could have been a lot worse. I think one of our saving graces were our personal shopping appointments that we had. We probably had a good 70 appointments, all together, and purchases ranged anywhere from about $45 at the low to $1,000. I am anxious to get things in early because of an early Easter. It’s a great time for toy stores, so I will be looking for Easter baskets in a week. I’m already placing orders while I’m paying my Christmas bills. I think that [the] next six months will be very telling. I’m here for at least another year, and we’ll see how it goes.”
Rue Newby from Label by Three in Phoenix
“The other day I wrote an Instagram post letting folks know that we’re having a sale, but also letting folks know that we don’t want them to feel pressure from us or any other brand to buy something. This year has been really hard. You really, probably don’t need to buy anything from us or another company that’s trying to, you know, sell you sneakers. I think we all are feeling … I don’t know if ‘confident’ is the right word. We’re feeling secure. I think when you have a small business, and things aren’t going exactly as you expect them to go, which, that’s been happening all the time now, but I think we have a tendency to panic and try to overcorrect. And I think we’ve learned we need to really analyze what we’re doing and what we want to do with what we’re creating and how we’re running our business.”
Annie Lang Hartman, Compass Paper Co., Leelanau County, Michigan
“The past couple of weeks really have kind of just been regrouping, but also we are headed into our busier holiday season, which is Valentine’s Day, because we are a stationery company. We’ve been shipping out orders to retailers, but for just regular customers, that rush starts kind of the end of January because the typical person doesn’t really think about it until the last second, unfortunately. This year what we did differently was shifting our focus from retailers to focusing on regular, everyday customers. Shifting away from putting all of our eggs in one basket was what kept us going.”
COVID-19 Economy FAQs
What are the details of President Joe Biden’s coronavirus relief plan?
The $1.9 trillion plan would aim to speed up the vaccine rollout and provide financial help to individuals, states and local governments and businesses. Called the “American Rescue Plan,” the legislative proposal would meet Biden’s goal of administering 100 million vaccines by the 100th day of his administration, while advancing his objective of reopening most schools by the spring. It would also include $1,400 checks for most Americans. Get the rest of the specifics here.
What kind of help can small businesses get right now?
A new round of Paycheck Protection Program loans recently became available for pandemic-ravaged businesses. These loans don’t have to be paid back if rules are met. Right now, loans are open for first-time applicants. And the application has to go through community banking organizations — no big banks, for now, at least. This rollout is designed to help business owners who couldn’t get a PPP loan before.
What does the hiring situation in the U.S. look like as we enter the new year?
New data on job openings and postings provide a glimpse of what to expect in the job market in the coming weeks and months. This time of year typically sees a spike in hiring and job-search activity, says Jill Chapman with Insperity, a recruiting services firm. But that kind of optimistic planning for the future isn’t really the vibe these days. Job postings have been lagging on the job search site Indeed. Listings were down about 11% in December compared to a year earlier.
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