U.S. sales of oat milk have skyrocketed to $29 million, up from $4.4 million in 2017. Deena Shanker, who wrote about oat milk for Bloomberg, says it became an alternative milk favorite because its taste and texture are similar to milk.
“The reason it got so popular is that baristas loved how much it foamed like milk-milk,” Shanker said.
Oatly, a Swedish company, is dominating the oat milk market. It’s widely credited for creating the oat milk craze, and opened its first plant in the U.S. earlier this year.
Click the audio player above to hear the interview.
Marketplace is on a mission.
We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.
Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?