New products — like cauliflower “rice” — are competing for consumer dollars and leading to debate about product labeling in the process.
Is cauliflower rice, made from small pieces of cauliflower, really entitled to call itself “rice”? That’s currently up for debate in Louisiana, the third-largest rice producing state in the country.
Louisiana Senate Bill 152 provides for “truth in labeling” of agricultural products like rice. Those in support of the bill argue that calling cauliflower rice is misleading, and therefore a consumer protection issue. Cauliflower rice producers and affiliated trade groups argue that consumers are not confused, and are intentionally buying these rice alternatives.
Similar measures have already passed in Arkansas and Missouri, and are being challenged in court. If it passes in Louisiana, it’s likely the courts will also have to decide if what, exactly, can be called rice.
As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.
Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.
Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.