A rice by any other name…

Laine Kaplan-Levenson May 23, 2019
HTML EMBED:
COPY
Jeff Durand on his rice farm in St. Martinville, Louisiana. Laine Kaplan-Levenson

A rice by any other name…

Laine Kaplan-Levenson May 23, 2019
Jeff Durand on his rice farm in St. Martinville, Louisiana. Laine Kaplan-Levenson
HTML EMBED:
COPY

New products — like cauliflower “rice” — are competing for consumer dollars and leading to debate about product labeling in the process.

Is cauliflower rice, made from small pieces of cauliflower, really entitled to call itself “rice”? That’s currently up for debate in Louisiana, the third-largest rice producing state in the country.

Louisiana Senate Bill 152 provides for “truth in labeling” of agricultural products like rice. Those in support of the bill argue that calling cauliflower rice is misleading, and therefore a consumer protection issue. Cauliflower rice producers and affiliated trade groups argue that consumers are not confused, and are intentionally buying these rice alternatives.

Similar measures have already passed in Arkansas and Missouri, and are being challenged in court. If it passes in Louisiana, it’s likely the courts will also have to decide if what, exactly, can be called rice.   

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.  

😱 Halfpriced hoodies! 😱 

This weekend only, when you donate $90 or $8/month, you can snag our cozy new Marketplace zipup hoodie. Don’t wait– this offer ends Sunday at midnight.