Aug 24, 2017
The NFL looks to China for a few hundred million fans
The NFL this week said it was partnering with Chinese tech giant Tencent — which attracts more than a billion users to its platforms, including social network WeChat — to build its base of football fans in China as U.S. audiences decline. Click the audio player above to hear the full story.
by Reema Khrais
The NFL this week said it was partnering with Chinese tech giant Tencent — which attracts more than a billion users to its platforms, including social network WeChat — to build its base of football fans in China as U.S. audiences decline.
Click the audio player above to hear the full story.
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