Customers exit a Starbucks location in New York.
Customers exit a Starbucks location in New York. - 
Listen To The Story

This week, we took a little field trip to explore how big businesses move into gentrifying neighborhoods.

Think about chains. Starbucks, Panera Bread, Chipotle.... They mean something different in communities and cities across the country. Jed Kolko, chief economist at Trulia, has studied why chains open where they do.

He joined Marketplace Weekend at Starbucks ... from 3,000 miles away.

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Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.

Follow Marketplace Weekend Staff at @MarketplaceWknd