Neilson Barnard/Getty Images for Nintendo of America
Gaming’s not just for kids anymore. The majority of Baby Boomers play video games every week, too, and Candy Crushing grandparents also contribute to the $60 billion-plus industry.
Grand Theft Auto V cost $265 million to make. Pre-sales have been good, but GTA already has a huge following. With development costs now so high, creating a new game from scratch has become a high-stakes business.