In her new book, “Gouged: The End of a Fair Price — and What That Means for Your Wallet,” Lindsay Owens writes that personalized prices are, in some cases, replacing set prices — and that might not be so good for consumers.
Smucker's Company announced net sales were up 4% over the past quarter. However, the company indicated that they expect a decrease in the year ahead due to “a dynamic and evolving external environment.”
The shopper-brand relationship has always relied on loyalty. But gone are the days of free upgrades or special discounts — now, longtime consumers often get higher prices.