Gen Z trades in date-flation for "solo-maxxing"

In the U.S., the average “all-in” spend for a single date in the U.S. is upwards of $180, according to research from BMO. That total includes pre-date grooming, dinner, drinks, and transportation costs.

But whether it’s just a coffee or dinner and drinks, dating for younger generations has gotten harder. Burnout from dating apps has Gen Z leaving the dating game altogether, said Sydney Lake, an associate editor at Fortune. That trend is showing up in dating apps’ bottom line.

“Marketplace” host Kai Ryssdal spoke with Lake about her article on how Gen Z consumers are trading in expensive dates to focus on “maxxing out” their self care.

To hear their conversation, click the “listen now” button.