brands

Driven by the younger generations, consumers are turning to online resale options in search of affordability, sustainability, and the thrill of the hunt.

The sustainable shoe company was once valued at $4 billion. But now Allbirds is being sold to the brand management firm American Exchange Group for just $39 million.

One major growth sector is retail advertising, when a brand pays retailers like Amazon or Walmart to highlight their products to that retailer’s customers. It’s expected to grow to over $190 billion in 2026.

Brands need Gen Z consumers. Enter a slew of new companies trying to translate the young generations to big brands.

If you’re a corporate mascot, be careful out on the road.

The Olympics is big business for brands — and this year, it’s not just giants like Adidas and Nike whose uniforms will be worn by competitors.

Don’t expect to see much political messaging in this year’s Super Bowl ads. And definitely don’t expect to see much on crypto.

A recent Bentley-Gallup survey says 41% of Americans think businesses should take a public stance on current events. That’s down from 48% just a year ago. What happened?

Consumers have been sticking with Procter & Gamble. But if high prices make shoppers trade down, the company has products for them too.

The unfiltered, spontaneous nature of BeReal runs counter to how brands use social media, says reporter Chris Stokel-Walker.