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If Whirlpool pulls out, it's leaving behind a trusted brand.
Companies are increasingly taking stands on a host of hot-potato issues.
Several brands that top a list of the 25 most patriotic brands in America aren't exactly American anymore.
From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.
Coca-Cola is still the world's best global brand, according to a survey by consulting firm Interbrand….
…Will the US hit hard this time?…
