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"People aren't going to stop buying Gucci, they're just not," said Julie Wainwright, co-founder and CEO.
The format is seen as "authentic," one marketer said.
SCOTUS says it is unconstitutional to reject trademarks because they use offensive terms like racial slurs.
Live events like the Super Bowl offer companies a chance to give a 'social wink' to audiences.
The lawsuit alleges the retailers are using the brand's name and logo without permission.
Years of cost-cutting have limited spending on new products and advertising, its CEO says
We've rounded up some of the best and worst examples of social media branding attempts.
A luxury retailer solds its clothes and accessories in too many discount department stores
Constrained or confident? Campaign T-shirts and onsies can say a lot about that.
Procter & Gamble says it's getting rid of as many as 100 more brands.
