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Live events like the Super Bowl offer companies a chance to give a 'social wink' to audiences.
The lawsuit alleges the retailers are using the brand's name and logo without permission.
Years of cost-cutting have limited spending on new products and advertising, its CEO says
We've rounded up some of the best and worst examples of social media branding attempts.
A luxury retailer solds its clothes and accessories in too many discount department stores
Constrained or confident? Campaign T-shirts and onsies can say a lot about that.
Procter & Gamble says it's getting rid of as many as 100 more brands.
If Whirlpool pulls out, it's leaving behind a trusted brand.
Companies are increasingly taking stands on a host of hot-potato issues.
Several brands that top a list of the 25 most patriotic brands in America aren't exactly American anymore.
