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From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.
Red Bull, the energy drink, sponsors Felix Baumgartner's record-breaking skydive attempt. And the risks are real for everyone.
A new study finds African-Americans aged 12-20 are exposed to more alcohol advertising than American young people in general
The decision is a hit to revenue. But other alternative weeklies are surviving without adult classifieds.
Pitchman William Shatner appeared to have perished in a Priceline ad in January. So why is he back on air as the Priceline “Negotiator?”
Vogue's September issue has 658 pages of advertisements. What makes this fashion staple the Super Bowl of magazine editions?
And Google makes Kansas City the cutting edge tech city of the future.
Congressional critics say the recruiting money used to sponsor sporting events like Stewart-Haas Racing could be spent more effectively.
Online travel site Orbitz offers pricier hotels to Apple computer users after data shows they tend to pay more than Windows PC owners.
The social giant may use more ads, better ads or perhaps a way for users to make money as well.