advertising

The only thing better than a captive audience is a friendly one. So it makes sense that ahead of the new Star Trek movie, there will be a message from America's real life space explorers.

What online activity actually leads to sales? An digital data cruncher breaks down the value of Facebook 'likes', Instragram photos, and online posts.

As ads shrink to fit our mobile screens, are they still effective?

Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark — but got people talking.

Twitter's purchase of the research company Bluefin is about gathering the sort of social media info that can be used to extract more money from advertisers.

As more users check Facebook on their smart phones, its mobile advertising strategy is critical to success.

What's the return on investment from a $4 million Super Bowl ad buy?

Sugared drinks are under attack for contributing to obesity, especially among children. Coke's new campaign acknowledges the concern.

Space is becoming a popular theme for advertisers.

Almost half of American homes have a DVR, so viewers can record shows and watch them after they air, and advertisers are starting to come around to the concept.