advertising

Tag

Did targeted advertising fail Facebook advertisers?
Facebook apologizes for offensive content and advertisers have pulled out. How can advertisers really know where their ads are going?
Why Nielsen isn’t watching the cord-cutters
How cord-cutters are impacting TV ad revenue.
Bring on the baby bloopers and family fiascos
"America’s Funniest Home Videos" is opening its 23-season deep library to advertisers. Nothing sells like pets, babies and humor.
Five baby bloopers and cute pet videos used to sell
From singing pets in Subaru ads to a Ragú campaign featuring 'Charlie Bit Me!,' here's a look at how advertisers are using home videos to sell just about anything.
Yearning for the days when we were all disengaged consumers
The quest for engaged consumers is relentless (and annoying) in the new advertising world.
When an ad isn’t enough, brands create their own content
Kevork Djansezian/Getty Images
TV networks come out with their fall programs next week. But as more people tune in online, many marketers are finding that ads alone aren't enough.
Spanish ad has a secret message only kids can see (video)
Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.
The risks of making online ads
GM and Mountain Dew have pulled ads perceived to be racist. Were the ads the result of pressure to make a big viral splash, or of weak vetting for digital ads?
Twitter edges closer to TV with advertising deal
YOSHIKAZU TSUNO/AFP/GettyImages
Twitter and Starcom, sitting in a tree…bringing more advertising to your newsfeed. More on how the deal brings Twitter ever so closer to television.
Digital billboards: Public service in Boston, public nuisance to other cities
On the day digital billboards spread news of the Boston Marathon bombing among Boston drivers, a judge's decision turned off digital billboards in Los Angeles. Cities and advertising companies argue over the bright billboards' value.