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Billboard companies are turning a profit despite the challenge of measuring the effectiveness of the advertisements to influence consumers.
Not everyone agrees buying power translates into other uses
The Chicago Tribune decides to give unsubscribers' doorsteps a break.
Last year 28 million people watched the Grammys on TV. But more and more, some of the action and the ads will be happening on the so-called second screen.
The Washington Post’s Lydia DePillis explains the deceptive advertising around weight-loss drugs.
Instagram wants to put ads into our social media feeds, but it promises those ads will mirror the "Instagram aesthetic."
A talk about 'Brand America' with Sir Martin Sorrell, marketing whiz and CEO of international advertising firm WPP.
Instagram has come up with an obvious way to generate revenue. It's going to start including advertising in users' photo feeds.
The World Series starts and big sporting events like this still bring what advertisers want — live viewers.
Imagine you’re a business that relies on advertising revenue, but it’s unclear how many of your customers are bots or not. Meet Twitter.
