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As TV networks pitch ad buyers, a new model could upset stalwart Nielsen ratings.
Businesses use podcasts to explore the culture around a product, not just sell it.
USC's Therese Wilbur lays out a yearly calendar of marketing events
What should be a simple question doesn't always have a simple answer.
Netflix doesn't carry ads, but its original shows have a lot of product placement.
25 years into the Photoshop era, we know that what we see… could be a fake.
Cannabrand helps its clients market cannabis and sell products in states where marijuana is legal
ABC's "Good Morning America" nails the a.m. formula while NBC's "Today" struggles.
New metrics can measure whether we are looking at and engaging with online ads.
If you watch TV online, you're likely to see the same ad over and over again.
