TikTok

Erika Thompson owns Texas Bee Works, a beekeeping and bee removal company. Like other small businesses, inflation is adding new challenges.

Influencer Kyla Scanlon talks about the art of making TikToks on macroeconomics and her battles with algorithms and attention spans.

Companies pay influencers to use their products on TikTok, hoping that the videos will go viral and drive purchases.

Some creators who depend on the app for their livelihoods may have to adapt their marketing methods.

The FTC requires social media influencers to clearly disclose paid advertisements, but not everyone does.

“One of the students in the class was making, you know, up to $6,000 to $7,000 a month from her TikTok videos,” says Bloomberg report Claire Ballentine.

The apparel maker was recently valued at $100 billion, more than competitors Zara and H&M combined.

Compensation in the influencer space is like the “wild, Wild West,” says LaToya Shambo of Black Girl Digital. Her company wants to change that.

The bans follow Russia’s invasion of Ukraine. Social media platforms have often resisted calls to restrict controversial content.

Duolingo’s social media coordinator on their big green owl, the “Wendy’s effect” and changing the voice of brands online.