Clipping coupons may be largely digital now, but the deals are still out there. Kayla Burk is teaching a younger generation how to use them.

Part of the reason: Social media platforms like TikTok are changing the way we shop online.

The competition with TikTok may be less about dethroning the app and more about becoming its replacement, says Axios reporter Sara Fischer.

Erika Thompson owns Texas Bee Works, a beekeeping and bee removal company. Like other small businesses, inflation is adding new challenges.

Influencer Kyla Scanlon talks about the art of making TikToks on macroeconomics and her battles with algorithms and attention spans.

Companies pay influencers to use their products on TikTok, hoping that the videos will go viral and drive purchases.

Some creators who depend on the app for their livelihoods may have to adapt their marketing methods.

The FTC requires social media influencers to clearly disclose paid advertisements, but not everyone does.

“One of the students in the class was making, you know, up to $6,000 to $7,000 a month from her TikTok videos,” says Bloomberg report Claire Ballentine.

The apparel maker was recently valued at $100 billion, more than competitors Zara and H&M combined.