Sports

The advent of social media has expanded the pool of sponsorship dollars. A record number of networks will cover this year’s events.

Paralympians recently started receiving as much as Olympians for each gold, silver and bronze. That extra amount helps these athletes, who have to pay a lot of money for training and equipment.

These athletes can find work coaching others, doing corporate events and getting gigs in the entertainment industry.

Here’s what winning gold is worth for U.S. athletes — and who’s paying.

Muslim Girls Fence is trying to overcome the stereotypes of who fences, often seen as an elite sport.

A country’s athletic infrastructure as well as subsidies and citizens’ health influence medal counts. Economist Veronika Dolar weighs in.

The 2024 Paris Olympic Games officially begins today — and this year’s tournament will use artificial intelligence more than any other.

L.A. Berry, a longtime equestrian sports journalist, remembers the attire, hassles and camaraderie of the pre-digital age.

The U.S. league’s fans are in-demand among advertisers.

Governments provide big subsidies even if the dollars and cents don’t add up, says The Economist’s Simon Rabinovitch.