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These smaller, cheaper streaming packages often focus on sports or news, and are meant to appeal to consumers tired of bloated, expensive cable subscriptions.
Revenue and attendance have rebounded from the COVID downturn, boosted by diversity and inclusion efforts that drew a broader fan base.
Despite hiccups with a boxing match, the ad revenue a live football double bill would bring is one of the reasons it’s worth the gamble.
Ticket prices rose 10.3% in the last year. The seats are plush, the resale market has grown and dynamic pricing extracts more money from fans.
The wave of new sponsorship money comes in part from big corporate names. Newcomers are also seizing the opportunity.
The high cost of participation and an institutional lack of investment in women are largely to blame, says The Washington Post’s Glynn Hill.
Area taxpayers will foot the bill for the debt.
A new deal between Comcast and Diamond Sports Group isn’t enough to keep teams from pursuing new streaming alternatives.
The Philadelphia Eagles will face the Green Bay Packers in São Paulo, Brazil — the NFL’s first regular season game played in South America.
The advent of social media has expanded the pool of sponsorship dollars. A record number of networks will cover this year’s events.