Sports

Despite the sport’s European bosses investing big money in pre-match entertainment, and plans for a half-time show at the next World Cup, it’s not certain that huge shows are something fans even want.

It’s a tough time to be launching a new business in this economy. Unless that business is a new WNBA franchise.

The WNBA had a breakout 2024 season. But if fans pull back on discretionary spending, it could be hard to keep the momentum.

The increasing popularity of the sport means more people buying running gear. The greater social component makes people want to look good, too.

Experts say the lag in betting on women’s sports is a missed opportunity.

The San Francisco Giants are selling a 10% ownership stake to private equity firm Sixth Street.

A Seattle tech company has created the first tactile sports broadcast, transforming gameplay into trackable vibrations for visually impaired fans.

The league’s labor agreement has put a lot of red tape around how much players can get paid, leading to a tangled net of trades.

Ben Chehebar is trying to challenge industry giants like Nike and Adidas with his soccer brand Eleven. But bringing a design to life has been full of trial and error.

“Growth, as they say, eats cash,” said Christine Herron, co-founder of Achieve Sports in Aurora, Colorado.