For years, brands never really paid attention to Reddit. But as LLMs and AI bots scrape the internet, Reddit has become valuable internet real estate for marketers.
As the federal government tries to connect every home to high-speed internet by 2030, Kai Ryssdal visits a Kentucky town that already did that — 10 years ago.
“It’s quite a tasteless pursuit, but it seems as though it’s a pursuit driven by desperation, like they are casting around looking for ways to make money online,” WIRED reporter Kate Knibbs said of the YouTube obituary pirates.