Gen Z

“I think people are trying to figure out exactly why that sort of economic behavior is happening because it seems strange,” said Kyla Scanlon. “But in my opinion, I think all of these things are rational.”

New data shows Gen Z is spending on travel, coffee, cosmetics and jewelry — bucking the K-shaped pattern where higher earners recovered from the pandemic much faster than lower earners.

Recent college graduates are navigating a job market shaped by AI on both sides of the hiring process.

Younger workers have different views of — and less experience in — the labor market than older workers.

Monica Petrucci, editor at Forbes, explains why the new category of functional beverages is growing so rapidly.

As the price of everything continues to squeeze consumer’s wallets, Gen Z is trading in expensive dates for the single life. It’s called solo-maxxing.

Young people’s relationship to cash is changing—and some Gen Zers don’t even carry wallets anymore.

When analysts want to know how Americans are feeling about the economy, they look to consumer surveys from The Conference Board and the University of Michigan. But they each paint a slightly different picture of people under age 35.

Brands need Gen Z consumers. Enter a slew of new companies trying to translate the young generations to big brands.

It’s way too early for most of us to be thinking of holiday shopping. But it’s definitely not for retail strategists, and some believe that younger people are planning to spend less this holiday season than older generations.