The children’s sneaker industry is worth $10 billion a year, and Nike is aiming to bypass traditional retail stores in that market and go directly to consumers with a new subscription service called Adventure Club.

Designed for kids ages two to 10, parents would pay from $20 a month to get four pairs of shoes a year, up to $50 a month for 12 pairs. Other subscription services in the clothing sector are also expanding into the kids clothing market. But do kids really need that many shoes a year? That may be a deciding factor for some parents.

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