Marketplace®

Daily business news and economic stories

The latest smart product: the baby diaper

With a declining birthrate in the U.S., diaper brands hope new tech can bring in more profits.

The latest smart product: the baby diaper
pxhere

From phones and televisions to toothbrushes, no product is safe from becoming a “smart” product these days. And that includes diapers.

Huggies released smart diapers in Korea earlier this year. Parents attach a reusable Bluetooth sensor to the diaper, which monitors the baby’s business and sends an alert to the parent’s phone when the baby needs attention.

Michael Waters, who reported on the product for Vox, discovered that after a seven-year decline in the U.S. birthrate, diaper sales are lagging. Now, diaper companies are hoping this new tech can recoup some lost profits.

Waters spoke with Marketplace host Kai Ryssdal about the economic conditions that could bring smart diapers to American shelves. He said that they could be available in the U.S. this summer.  

“There’s this extra pressure on diapers brands to develop diapers that are more expensive, that can give them more of a profit, because the birthrate is declining.”

Michael Waters

Related Topics

Latest Episodes

View All Shows
  • Marketplace
    16 hours ago
    26:11
  • Make Me Smart
    20 hours ago
    28:43
  • Marketplace Morning Report
    a day ago
    6:58
  • Marketplace Tech
    a day ago
    12:22
  • Million Bazillion
    4 days ago
    5:01
  • This Is Uncomfortable
    25 days ago
    2:27
  • Financially Inclined
    2 months ago
    12:30
  • How We Survive
    2 months ago
    22:09
  • The Uncertain Hour
    4 months ago
    22:50
  • Corner Office from Marketplace
    5 years ago
    20:58