The High Times Corp. — owner of the 43-year-old High Times magazine, sponsor of the annual Cannabis Cup — is going public. The company announced today it expects to list on the NASDAQ by October. Pot is a $6.7 billion annual business in North America, according to the cannabis research firm Arcview Group. And as more states legalize medical or recreational marijuana, that number is growing. But with pot still illegal at the federal level, some investors prefer to play it safe in the weed “adjacent” industry.

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