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Warm winters mean investors’ cold shoulder for coat makers

The market for winter clothing is shrinking, but manufacturers haven’t acted.

Pedestrians walk along wet and slushy streets in Manhattan as warmer temperatures melt snow on January 27, 2016 in New York City.
Pedestrians walk along wet and slushy streets in Manhattan as warmer temperatures melt snow on January 27, 2016 in New York City.
Spencer Platt/Getty Images

It’s December, and if you’re heading out to do some shopping right now, you’ll notice a few things. One, there will definitely be annoying holiday music playing. Two, pretty good deals on coats, if you can find them. Three, for a lot of the country, it doesn’t feel like December weather-wise. Warmer winters are shrinking the market for winter clothing — and for the shares of companies that make it.

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