Marketplace®

Daily business news and economic stories

Jack Dorsey named permanent Twitter CEO

Now he has to figure out how to keep it interesting and bring people back.

Twitter co-founder Jack Dorsey was named permanent CEO after a three-month interim period. He will continue to serve as CEO of Square, the payment services company he also co-founded. Marketplace’s senior tech reporter Molly Wood explains the move.

On the value of Twitter:

There’s a lot of value in real time. I think everybody realizes that. The original concept of Twitter was that it would bring you immediacy and it would bring you news…. There’s really a lot of value in that. What Jack needs to prove is that he can make a lot of money off that.

On defining Twitter:

If you can’t get people to understand why they should stay on Twitter, then you’ve got a really tough road ahead. Maybe it does come down to Twitter changing their algorithm and doing something that’s more like [Facebook’s] newsfeed, so that no matter who you are, if you go there you will find news that’s important to you or interesting to you. They’re talking about how people who are not logged into Twitter are spending more time there. Even if it doesn’t become a communications platform where people build up a lot of followers or talk to their followers, the goal for Twitter has to be to be interesting and make people want to come back over and over.

 

Related Topics

Latest Episodes

View All Shows
  • Marketplace
    4 hours ago
    26:11
  • Make Me Smart
    8 hours ago
    28:43
  • Marketplace Morning Report
    11 hours ago
    6:58
  • Marketplace Tech
    16 hours ago
    12:22
  • Million Bazillion
    3 days ago
    5:01
  • This Is Uncomfortable
    24 days ago
    2:27
  • Financially Inclined
    2 months ago
    12:30
  • How We Survive
    2 months ago
    22:09
  • The Uncertain Hour
    3 months ago
    22:50
  • Corner Office from Marketplace
    5 years ago
    20:58