Marketplace®
Every story is an economic story

Kraft Foods corporate profile

CONVERSATIONS FROM THE CORNER OFFICE: Kraft Foods Inc. Chairman and CEO Irene Rosenfeld.


Corporate Profile: Kraft Foods Inc.

In the beginning, there was cheese. In 1903, Canadian James L Kraft started a wholesale door-to-door business to sell cheese in Chicago. A little more than 10 years later, the company was selling 31 different kinds of cheeses. By 1930, Kraft accounted for 40 percent of the US cheese market.

The modern-day version of Kraft as a food — as opposed to only cheese — company came into being at the end of 1988. Philip Morris Companies bought Kraft and combined it with its General Foods unit, from where household brands like Oscar Mayer, Maxwell House and Jell-O hail. In 2000, Philip Morris took over Nabisco Holdings and Kraft was again merged with the new acquisition. A year later, Kraft launched the third-largest IPO of all time and sold 280 million of common shares.

In January 2007, Kraft was spun off as its own company.

Latest Episodes

View All Shows
  • Marketplace
    7 hours ago
    25:26
  • Marketplace Morning Report
    14 hours ago
    8:18
  • Marketplace Tech
    19 hours ago
    13:11
  • Million Bazillion
    2 days ago
    30:58
  • This Is Uncomfortable
    7 days ago
    28:46
  • Make Me Smart
    4 months ago
    24:33