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Gloomy holiday sales forecast?

The National Retail Federation today releases its forecast for this year's holiday sales season. And retailers aren't feeling too jolly about it. Rachel Dornhelm reports.

TEXT OF STORY

BOB MOON: The song says you better not pout if you hope to do well over the holidays, but retailers might have a reason to frown: A prediction that growth in holiday sales won’t measure up to last year. Rachel Dornhelm reports.


RACHEL DORNHELM: Retailers are dependent on that green holiday spirit — and I’m not talking about trees.

Ellen Davis with the National Retail Federation, or NRF, says the holiday season accounts for 20% of all retail sales. Today her group released their 2006 forecast.

ELLEN DAVIS: This year NRF is expecting 5% holiday growth. That’s down slightly from last year’s 6.1% but it’s still higher than average.

That means consumers will spend almost $460 billion. Still retail industry analyst Richard Hastings agrees this reflects a slow in growth.

RICHARD HASTINGS: The housing market more than anything else is what is influencing this feeling that people need to start being a little bit more careful.

Sectors dependent on holiday shoppers could feel this most, like book and sporting good outlets.

And, of course, jewelry stores. A full third of their sales come in November and December.

I’m Rachel Dornhelm for Marketplace.

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