Marketplace®

Daily business news and economic stories

Electric car 2.0

A group of Silicon Valley entrepreneurs are looking to compete against traditional automakers in popularizing electric cars. Rachel Dormhelm reports.

TEXT OF STORY

MARK AUSTIN THOMAS: Could Silicon Valley take the place of Detroit when it comes to the auto industry? Right now three companies are building electric cars or components. Rachel Dornhelm says the idea is to harness the Bay Area’s engineering and innovative talents


RACHEL DORNHELM: Forget fast microchips. Some Silicon Valley engineers have moved on to designing fast cars. Electric ones at that.

Now one of the companies, with financing from Google and PayPal founders, is ready to unveil its first model.

Auto analyst James Rubenstein says even though cars like these are financially out of reach for most, this could still be a turning point in a stagnant industry.

JAMES RUBENSTEIN: the challenge now is will the new fuel technologies come from inside the auto industry as they have for the last century? Or whether we’re at a moment in time where outsiders are going to step up and do it.

Rubenstein says most experts believe fuel cells are the future of clean cars, but new developments in electric vehicles may help that technology along.

I’m Rachel Dornhelm for Marketplace.

Related Topics

Tagged as:

Latest Episodes

View All Shows
  • Marketplace
    19 hours ago
    25:17
  • Make Me Smart
    19 hours ago
    28:36
  • Marketplace Morning Report
    a day ago
    8:33
  • Marketplace Tech
    a day ago
    10:26
  • Million Bazillion
    4 days ago
    32:45
  • This Is Uncomfortable
    3 months ago
    35:26