Liberal arts colleges look to career and tech education to bolster enrollment
Share Now on:
Just as COVID-19 hit the region in March, Claudia Cabrera was accepted into a new advanced manufacturing certificate program at Stonehill College, a four-year liberal arts school south of Boston.
“I had my GED [certificate] for about a year, and I didn’t really know where I wanted to go with my career, my education,” Cabrera said. “I felt like I wasn’t going to be able to go back to school because I was a young mom.”
The 24-year-old mother of twins was also homeless. After being exposed to someone with COVID-19, she tried to isolate her family for two weeks.
“I was living in a shelter with 20 other families,” she recalled. “I tried so hard to just be away from everyone, and I couldn’t go to my family’s house because I couldn’t expose them to it. I just needed to get out of there.”
While she was in the shelter, Cabrera saw Stonehill’s certificate program as an opportunity to earn a living wage as a technician.
“I’m a hands-on learner,” she said. “I don’t really understand until I do it for myself.”
Between 2019 and 2037, the number of new high school graduates in New England is expected to shrink by nearly 13%, and that spells problems for small colleges like Stonehill — and for the region’s high-skills economy. Massachusetts alone is facing a major shortage of technicians.
A handful of liberal arts schools have invested in career and technical certificate programs that cost students less and last just a few semesters.
“These institutions are needing to enroll as many learners as they possibly can,” said Shalin Jyotishi, a senior policy analyst at the think tank New America.
He recommends all kinds of colleges adopt short-term, non-degree programs as the traditional college-going demographic shrinks.
“In order to stay afloat — and hopefully expand — private liberal arts colleges will need to come up with new sorts of offerings that respond to the market demands,” he said, pointing to research that finds since March, Americans are increasingly interested in non-degree, certificate opportunities.
“Offering more short-term affordable programs will make you more attractive to a broader range of learners, whether they’re traditional college-age or adult learners,” he said.
In Paxton, Massachusetts, Anna Maria College is refocusing on the idea of “serving students who serve the community,” educating people who want to work in fire, policing and nursing. Clarke University, a liberal arts college in Dubuque, Iowa, this summer introduced a career and technical program — a series of self-paced online micro courses designed to provide professional development skills to working adults.
Stonehill now offers certificates that cost about $10,000, compared to the full cost of attendance that can run north of $65,000 a year, if you include the cost of room and board.
So, why did the college decide to partner with the Massachusetts Institute of Technology and Bridgewater State University to offer certificates in an obscure field like photonics, teaching students how to install light technology on tiny chips?
“I think it provides access to a different type of student that Stonehill has not catered to,” said Melissa Ratliff, Stonehill’s new dean of graduate admissions.
She said the college traditionally serves recent high school grads who live in dorms, so administrators were surprised by some of the older students’ needs.
“We had some students that didn’t have access to Wi-Fi, they didn’t have access to a reliable laptop,” she said, adding that some students also had transportation-related issues.
Stonehill secured funding from professional societies to loan students laptops and offset tuition costs. The college also helped Claudia Cabrera find an apartment that she could afford so she could leave the shelter.
Sitting inside her apartment, negotiating with her twins, Cabrera said she’s all caught up on her coursework now and expects to complete her advanced manufacturing courses later this year before entering the workforce.
“I think I want to work for the people who make robots,” Cabrera said, “with technology being such a big thing in the world right now, especially during COVID.”
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.