Hasbro bets $4 billion on content by purchasing Peppa Pig’s producer

Erika Beras Aug 26, 2019
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A boy holds a "Once Upon a Time Princess Rose" Peppa Pig toy at Hamleys in London in 2015. Rob Stothard/Getty Images

Hasbro bets $4 billion on content by purchasing Peppa Pig’s producer

Erika Beras Aug 26, 2019
A boy holds a "Once Upon a Time Princess Rose" Peppa Pig toy at Hamleys in London in 2015. Rob Stothard/Getty Images
HTML EMBED:
COPY

Hasbro is spending $4 billion to buy animation studio Entertainment One, whose most popular franchise is Peppa Pig. Hasbro’s already turned Transformers, G.I. Joe and even Ouija boards into movies. Now it’s buying a company whose stories are full of characters that make great toys.

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