Hasbro bets $4 billion on content by purchasing Peppa Pig’s producer

Erika Beras Aug 26, 2019
HTML EMBED:
COPY
A boy holds a "Once Upon a Time Princess Rose" Peppa Pig toy at Hamleys in London in 2015. Rob Stothard/Getty Images

Hasbro bets $4 billion on content by purchasing Peppa Pig’s producer

Erika Beras Aug 26, 2019
A boy holds a "Once Upon a Time Princess Rose" Peppa Pig toy at Hamleys in London in 2015. Rob Stothard/Getty Images
HTML EMBED:
COPY

Hasbro is spending $4 billion to buy animation studio Entertainment One, whose most popular franchise is Peppa Pig. Hasbro’s already turned Transformers, G.I. Joe and even Ouija boards into movies. Now it’s buying a company whose stories are full of characters that make great toys.

Click the audio player above to hear the full story.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.