Claim your bonus gift: give any amount to get 4 KaiPA coasters! Donate today

Hasbro bets $4 billion on content by purchasing Peppa Pig’s producer

Erika Beras Aug 26, 2019
HTML EMBED:
COPY
A boy holds a "Once Upon a Time Princess Rose" Peppa Pig toy at Hamleys in London in 2015. Rob Stothard/Getty Images

Hasbro bets $4 billion on content by purchasing Peppa Pig’s producer

Erika Beras Aug 26, 2019
A boy holds a "Once Upon a Time Princess Rose" Peppa Pig toy at Hamleys in London in 2015. Rob Stothard/Getty Images
HTML EMBED:
COPY

Hasbro is spending $4 billion to buy animation studio Entertainment One, whose most popular franchise is Peppa Pig. Hasbro’s already turned Transformers, G.I. Joe and even Ouija boards into movies. Now it’s buying a company whose stories are full of characters that make great toys.

Click the audio player above to hear the full story.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.