Find the latest episode of "The Uncertain Hour" here. Listen

The legal pitfalls of making “Liquid Aloha” outside Hawaii

Ryan Finnerty Jul 8, 2019
HTML EMBED:
COPY
Kona Brewing Company's Big Wave Golden Ale seen on the North Shore of Oahu. Following the June settlement, Kona will include brewing location on its cardboard packaging. Ryan Finnerty

The legal pitfalls of making “Liquid Aloha” outside Hawaii

Ryan Finnerty Jul 8, 2019
Kona Brewing Company's Big Wave Golden Ale seen on the North Shore of Oahu. Following the June settlement, Kona will include brewing location on its cardboard packaging. Ryan Finnerty
HTML EMBED:
COPY

The parent company of Hawaii-based Kona Brewing Company has settled a lawsuit over how its beer is marketed.

The brewery, founded in Hawaii in 1994, has since moved the majority of its production to the U.S. mainland, while preserving a Hawaii theme across its brand. It’s a common strategy in the brewing business, but in Kona’s case led to the filing of a class action lawsuit that alleged it was misleading consumers as to the beer’s origins.

The company settled the lawsuit without admitting any wrongdoing, but it is offering a refund to households that bought its bottled product in the belief it was Hawaii-made.

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.