The legal pitfalls of making “Liquid Aloha” outside Hawaii

Ryan Finnerty Jul 8, 2019
HTML EMBED:
COPY
Kona Brewing Company's Big Wave Golden Ale seen on the North Shore of Oahu. Following the June settlement, Kona will include brewing location on its cardboard packaging. Ryan Finnerty

The legal pitfalls of making “Liquid Aloha” outside Hawaii

Ryan Finnerty Jul 8, 2019
Kona Brewing Company's Big Wave Golden Ale seen on the North Shore of Oahu. Following the June settlement, Kona will include brewing location on its cardboard packaging. Ryan Finnerty
HTML EMBED:
COPY

The parent company of Hawaii-based Kona Brewing Company has settled a lawsuit over how its beer is marketed.

The brewery, founded in Hawaii in 1994, has since moved the majority of its production to the U.S. mainland, while preserving a Hawaii theme across its brand. It’s a common strategy in the brewing business, but in Kona’s case led to the filing of a class action lawsuit that alleged it was misleading consumers as to the beer’s origins.

The company settled the lawsuit without admitting any wrongdoing, but it is offering a refund to households that bought its bottled product in the belief it was Hawaii-made.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.  

Need some Econ 101?

Our new Marketplace Crash Course is here to help. Sign-up for free, learn at your own pace.