Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace

What makes the dollar strong?

Aug 23, 2019

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
This Is Uncomfortable
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy

The market for customized goods is here, thanks to your data

Kai Ryssdal and Liz Sanchez Apr 25, 2019
Share Now on:
HTML EMBED:
COPY
PHILIPPE HUGUEN/AFP/Getty Images

Since the rise of e-commerce, shopping is a breeze for consumers. Anyone with Wi-Fi and a computer can buy nearly anything online and have it delivered to your door in a few days. This surge in online shopping has given companies more data on their customers and an insight into what consumers want most: convenience. Companies have now created a new form of convenience with personalized products. Customers can now skip the trip to the store, and forget about the crowded aisles of different shampoo or vitamin options. In an interview with Marketplace host Kai Ryssdal, Ellen Boyd of the Wall Street Journal said that consumers “would rather spend a few minutes filling out a detailed profile of themselves and what they want versus spending that time in a store.” This market for customized goods is tailored to the individual consumer, which comes in an age when “consumers are far more comfortable offering up information about themselves.”

Click the media player above to hear the interview.

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.