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Marketplace Morning Report

Gender-specific toys mean more revenue for toy makers

Erika Beras Nov 26, 2018
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A child rides a 'Morfboard Scoot & Skate' at a 'Dream Toys' event to unveil the top twelve toys this Christmas on November 14, 2018 in London, England. 
Jack Taylor/Getty Images

One growing trend in toy-buying is so-called gender-neutral playthings – toys that don’t reinforce gender stereotypes like trucks for boys or dolls for girls. But those stereotypes appear hard to shake for both toy makers and consumers.

Click the audio player above to hear the full story. 

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