“In the future, everyone will be world-famous for 15 minutes.” You’ve heard the quote, but who said it? Long-attributed to Andy Warhol, the line and its provenance are actually not so simple.

Art-critic Blake Gopnik joins Marketplace Morning Report host David Brancaccio to explain the history of the quote, who said it, and why — as a matter of branding — it doesn’t really matter. Read more of Blake Gopnik’s research on the subject and everything else Andy Warhol over at Warholiana.com. 

Full audio for this story to be posted soon.