Marketplace®

Daily business news and economic stories

Mike and Ike are splitting up

The maker of the eponymous fruity chewy candy has a new ad campaign coming: They're going separate the Mikes from the Ikes and sell them that way.

This final note to chew on today. Mike and Ike are splitting up. The maker of the eponymous fruity chewy candy has a new ad campaign coming. They’re going separate the Mikes from the Ikes and sell ’em that way.

But which one is which? We called Brian Revell. He runs a Mike and Ike’s store at the Mall of America in Minnesota — they sell Peeps there, too, by the way — and asked him if anyone there knew.

Brian Revell: We don’t, actually. They definitely like their secret private lives, they would never share their identities. So it’s definitely ambiguous for a reason. So no, nobody knows their identities.

It’s candy, you guys.

Candy.

Related Topics

Collections:

Tagged as:

Latest Episodes

View All Shows
  • Marketplace Morning Report
    3 hours ago
    6:56
  • Marketplace Tech
    5 hours ago
    8:28
  • Marketplace
    16 hours ago
    25:32
  • Make Me Smart
    2 days ago
    21:16
  • This Is Uncomfortable
    3 days ago
    4:41
  • Million Bazillion
    a month ago
    32:45