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Walmart says the tool will save its employees a lot of time, but customers are worried that digital labels in the aisles will lead to dynamic pricing.
Between surveillance pricing and discounting, it's harder than ever to figure out if you're getting the best price.
Fast, efficient analysis of customers’ shopping and social media habits gives companies a leg up when it comes to dynamic pricing.
The Federal Trade Commission wants to know how firms are using surveillance pricing as ever more data on consumers is collected.
