The family-owned Backwards Distilling Company decided to open a second location in Wyoming this year, despite an uncertain market.
They’re not going down, but they aren’t going up either, which puts distilleries in a tight bind.
“There was a romantic ideal about being in control of your own destiny,” says Backwards Distilling co-founder Amber Pollock.
Much of the boost has to do with wellness, but it also has to do with cost.
