For a Wyoming family, opening a distillery was about facing “uncertain financial times” head on

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In the weeks between Thanksgiving and the new year, perhaps unsurprisingly, people drink. So much so that, according to the Distilled Spirits Council of the United States, the industry makes a quarter of its annual profit in that end-of-year period.

Amber and Mallory Pollock, along with Amber’s family, own and operate Backwards Distilling Co. in Casper, Wyoming. And, as they know, the early years of owning a business can require all hands on deck.

“I have a background in finance, and I brought that to the table but quickly was finding myself behind the bar,” Mallory said. “So it was shaking cocktails on a Friday night, and, if it was slow enough, I’d run upstairs to my desk and write checks and check accounts.”