Walmart says 90% of products from in-store brands are already free of these additives. But even a 10% change for a retailer as massive as Walmart can have a big effect on the industry

They aren’t just worried about upsetting their customers. Many face a number of other obstacles to raising prices, even as their costs have increased this year.

Several factors blunting the impact of tariffs could make it harder to notice the import taxes’ impact on inflation, even though they will likely cause the economy to slow.

Adding shipping fees and tariffs surcharges increase the final price consumers pay.

Companies are rerouting supply chains, sharing costs with suppliers, and, yes, raising their prices.

A new survey from Deloitte shows that people expect the economy to weaken and are planning to spend less this fall.

June manufacturing surveys from the federal reserve banks of Dallas, Richmond, Kansas City, and New York offer a snapshot how production lines across the country are faring.

The impact of tariffs will be uneven.

Taxes on goods the U.S. imports will affect what consumers pay, but will we see one-time price hikes or a more persistent form of inflation?

So far, price increases have not driven customers away. But there’s evidence that is starting to change.