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There is no exact science to figuring a movie's cache of "bomb" versus "bling" in the eyes of theatergoers.
Movie studios are starting to use big data to help figure out how to make a hit movie
Blame television, blame the international audience, blame money, and blame yourselves.
Syfy's 'Sharknado' made a splash on Twitter Thursday night, even actress Mia Farrow joined in. But when looking at the numbers the day after, the social media attention wasn't reflected in TV viewership.
What’s behind the movie ticket price creep?
Ohio's film tax credits have drawn movie crews back to Cleveland, but there's debate as to whether the tax breaks truly deliver.
Netflix is teaming up with DreamWorks Animation to create original content. But their partnership isn't for grown-ups, it's for kids.
You could say 'Man of Steel' had a super weekend. That’s thanks in part to some niche marketing. Warner Bros. Studios targeted Christian moviegoers.
A futuristic horror film called "The Purge" opens at the box office this weekend and to survive the horror, you have to have… enough money.
A new comedy opens at the box office this weekend. It's called "The Internship," and its a hilarious take on starting over in the workforce.
