Scary movies accounted for nearly 11% of the domestic box office take last year, according to Comscore. Contrast that to 2014, when just 4% came from horror.

Unlike some other movie theater chains, AMC had resisted adding more ads to the previews.

Ryan Coogler released a 10-minute video last month explaining how “Sinners” can — and should — be viewed on the big screen.

It comes down to how much money the theaters think they’re going to earn.

Movie theaters get a slice of profit from ticket sales, but many also capitalize on the moment with themed food, merchandise and more.

Studios are scrambling to resume movie production, raising the question of whether the supply of movies to theaters can ramp up quickly enough.

At least three big franchise sequels have come out this month, which could get the public back in the movie-going habit.

“The Way of Water” debuted in China and the U.S. on Friday amid tense relations between the countries. A simultaneous theatrical release is a big deal.

There have been only 66 films in wide release so far this year, down more than a third from this point in 2019, according to Comscore.

The movie theater chain AMC and meeting technology company Zoom plan to offer ginormous teleconferences for remote workforces.